Wolt Unveils Major App Redesign In Malta, Putting A ‘Mall In Your Pocket’

Wolt, the technology company renowned for its local commerce platform, today announced the launch of its biggest app update in its history in Malta. The complete redesign marks a turning…

Wolt, the technology company renowned for its local commerce platform, today announced the launch of its biggest app update in its history in Malta.

The complete redesign marks a turning point from food delivery to full local commerce, reimagining how people discover, shop and enjoy everything their city has to offer – from restaurants and groceries to pharmacies and package delivery.

This update transforms the Wolt app into a true “mall in your pocket,” making local commerce faster, smarter and more intuitive than ever before.

The Evolution of Wolt in Malta

This landmark update marks a strategic evolution for Wolt, reflecting a fundamental shift in how people shop today. As consumers in Malta and globally move seamlessly between food, groceries and retail, their shopping journey increasingly starts with a specific product, not a store. With Wolt growing far beyond its food delivery origins, this redesign brings the app experience in line with modern consumer behavior.

With this redesign, Wolt is taking a decisive step toward becoming a digital shopping mall in customers’ pockets – one place where Maltese consumers can discover, compare and order everything they need, exactly when they need it.

For ten years, Wolt has focused on perfecting meal delivery, but today the platform is much more. A clear indicator of this transformation is that one in five (20%) of all Wolt orders now comes from non-restaurant categories. This growth is fueled by rising demand for everything from weekly groceries and electronics to skincare, pharmaceuticals and even package delivery, signaling that shoppers are looking for a single app to serve their daily needs.

What’s New: A Smarter Way to Shop Your City

The redesigned Wolt app is built around four key pillars designed to make discovery effortless and to place products, not just stores, at the forefront of the shopping experience. This new, intuitive interface makes it easier than ever for Maltese consumers to find exactly what they need from local businesses.

Key features of the updated app include:

• Floating Search & Browse Button: A new, single entry point provides a hub for discovering all nearby services with a single tap, including restaurants, groceries, beauty, electronics or package delivery. It simplifies navigation and makes finding what you want effortless.

• Universal Search: The smarter search functionality is designed to understand user intent. For example, a search for “protein” now intelligently groups results in one consolidated view – showing protein powder from health stores, protein bars from grocery stores and high-protein meals from restaurants, eliminating the need for endless scrolling.

• Product-First Browsing: Users can now begin their shopping journey with a specific product and compare options from different retailers side-by-side. Shoppers can find headphones across various electronics stores or compare moisturisers by scrolling through options from pharmacies, supermarkets and beauty brands, mirroring the experience of browsing a shopping mall from home.

• A Fresh, Modern Design: A complete visual refresh introduces rounded forms, vibrant colours and adaptive motion, creating a lighter, more intuitive experience. More than just an aesthetic update, this new design is a scalable foundation built to support future growth and seamlessly integrate new categories.

Together, these updates create a cohesive platform that fulfills a broader vision for local commerce, a sentiment echoed by the product leadership.

Executive Endorsement

“We’ve redesigned Wolt to fit how people live today – moving seamlessly between food, groceries and retail,” said Julia Niemann, Director of Product Management, Consumer Product. “This update is about making it effortless to find what you need, support local stores and explore your city – all in one place.”

Empowering Local Maltese Businesses

The app’s consumer-facing enhancements translate directly into powerful new growth opportunities for local merchants across Malta. Features like Universal Search and Product-First Browsing are the engine of this new merchant visibility.

By shifting the discovery process to be product-first, the new Wolt app surfaces a merchant’s products to customers earlier than ever before – often even before they know which store they want. A local electronics store’s headphones can now appear alongside a department store’s offerings, expanding a merchant’s reach far beyond their individual digital storefront. This increased exposure helps local businesses connect with new customers and drive more sales, strengthening their presence in the digital marketplace.

This update represents a key milestone in Wolt’s mission to build the future of local commerce. It seamlessly connects Maltese consumers with the local businesses that form the backbone of their communities, truly delivering the city to their fingertips.

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